I'm Luke Jones, a Product Design Leader living in Durham, NC.
With 15 years of experience across high-growth startups and established organizations, including 5+ years leading product design teams, I help teams create intuitive and beautiful products through thoughtful research, nimble design thinking, and hands-on collaboration. I've had the privilege of designing experiences for Netflix, Apple, Marriott, Experian, TUI, Hudl, Deloitte, KPMG, PwC, and more.
If you'd like to chat, you should send me an email.
Writing
Featured elsewhere
- Optical Adjustment – Logic vs. Designers Marvel
- A Designer’s Guide to Perceived Performance Marvel
- Learning in a Virtual World (Research Piece) DockYard
- Using Guerrilla Research for Quick and Effective UX Insights DockYard
- Onboarding vs Progressive Disclosure DockYard
- More for DockYard DockYard
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Designing with Type Course(RIP) InVision
Blog articles
- Shooting film, 2024 & 2025
- Designing for myself
- Thinking strategically as a designer
- We do not need to work this hard.
- Leaving Twitter after 12 years
- Good Financial Habits
- Creating a Fairer Interview Process
- Books Every Designer Should Read
- Meditation & Mindfulness
- Where Are My Posts?
- Mental Bandwidth
- Moving from Medium
- Two Quick Tips to Find Remote Work in Tech
- Getting Remote Design Critique Right
- A Guide to Design Challenges for Product & Visual Design
- Say Hello to Design Challenge!
- Designers: Work Better With Developers
- Growing as a Designer
- The Unfinished Basics of Colour
- Working at a User-Centered Design Agency
- Typography Tips for a More Comfortable Read
About
My interest in design emerged at a young age when I realized I could write words into Notepad on my parents Windows XP computer, save it as a .html file and it would show colors and text and links and movement in the browser.
That spark turned into a deep focus and drive to learn as much as possible. Sleepless nights in front of my glowing monitor learning everything I could about designing for the web, getting my first stab at a career as a Web Designer & WordPress Developer in a tiny town outside of Birmingham before moving to Bristol to pursue a career in visual design. A few years working at a user-centered design agency influenced my shift into product design and a move to the United States in the mid-2010s.
Thanks to fortuitous connections, I've been graced with excellent managers and mentors who have influenced my design and leadership approaches. I push myself and others to stay curious, expand the boundaries of our own skills, and continue to love the career we've chosen.
When I'm not behind a computer you'll find me nose-deep in a book, listening to music, or trying to decipher the complex mechanics of a video game.
Resume
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Director, Product Design FreeWill
2021–Present -
Head of Design Zoomforth
2020–2021 -
Senior Product Designer DockYard
2019–2021
2017–2018 -
Senior Product Designer Creative Market
2018–2019 -
Senior Product Designer Hudl
2015–2017 -
Senior Visual Designer cxpartners
2012–2015 -
Web Designer & Developer The Blue Cube
2010–2012 -
Freelance Designer & Consultant Self-Employed
2008–Present
Work
My work is available for private perusal only. If you would like access to my portfolio or to chat for any reason, please send me an email.