The Studio

Branding & Identity

cxpartners were approached by Nationwide to create a new identity for their one-client agency The Studio. Brand values were created for the project, these were ‘dynamic’, ‘confident’, ‘experimental’, ‘aspirational’, ‘cool’, and ‘experienced’.

With the values in mind, I drew inspiration from the Bauhaus School of Design by using clean lines and modernist shapes. I added my own contemporary twist of gradients, shadows, and curved corners to emphasise the confident and experimental nature of the brand whilst being steeped in traditional graphic design thought.


Luke was a key part of the design team at cxpartners and remains the best UI designer I've worked with. Technically excellent, endlessly creative and with a skills base that covers UX, design and frontend, Luke is a designer I'd recommend unreservedly. He's also pretty funny, which helps.

Chris Berridge, Creative Director at cxpartners